WHY NOT YOU COLLECTIVE
A fitness plan built for the woman you are now.
You have tried the plans, the trackers, the meal prep and the willpower. But your body has changed. Your energy has changed. Your life has changed.
Why Not You Collective is personalised one-to-one coaching for women in perimenopause, menopause and beyond who want to build strength, improve their nutrition and feel like themselves again — without following another plan that falls apart when life gets busy.
Capacity first. Consistency follows.
15 years
Coaching experience, with The Hungry PT.
One to one
No group programme, no template plans.
Three stages
Meet yourself where you are, rebuild capacity, add structure.
Fit call first
An honest conversation. No pressure, no obligation.
01 — THE REAL PROBLEM
You have not failed.
Most fitness plans assume your sleep, energy, stress, schedule and body will stay predictable. Real life does not work that way.
You may be managing work, family, changing energy, disrupted sleep, stress and responsibilities that leave little space for yourself. Trying harder is not always the answer. Often the plan was simply built for a version of your life that no longer exists.
You do not need another rigid plan. You need a way forward that fits the life you actually live.
02 — THE WHY NOT YOU APPROACH
We build your foundation first, then progress with purpose.
We do not begin by piling more training and rules onto an already full life.
STAGE ONE
Meet yourself where you are
We look at your current training, nutrition, energy, sleep, stress, schedule and previous experience. Your plan starts with reality, not an idealised version of you.
STAGE TWO
Rebuild your capacity
We create the foundations that make progress possible: manageable training, practical nutrition, recovery habits, boundaries, and the confidence to follow through without relying on perfection.
STAGE THREE
Let structure catch up
Once your foundation can hold, we gradually introduce more structure and progression. The goal is not to do everything immediately. The goal is to build something you can continue.
03 — INSIDE THE COLLECTIVE
Support built around your goals, your body and your real week.
One-to-one coaching
Direct coaching from Jake, with regular personal check-ins.
Training matched to you
A training approach built for your current ability and capacity.
Practical nutrition
Guidance that works in real life, without extreme restriction.
Recovery and routines
Support with recovery, energy, routines and consistency.
Adjustments when life happens
For work, family, travel, stress, and low-energy weeks.
Clear next steps
You always know what to focus on this week.
WHAT'S INCLUDED
- A weekly one-to-one coaching call with Jake
- Direct contact throughout the week — message any time, expect a reply within 24 hours
- A training plan built around your body and your week
- A meal plan and recipes that fit your real life
- Lifestyle protocols for sleep, stress and recovery
- Support for the emotional side of this too, not just the physical
- Full access to Jake's training app, so your whole plan lives in one place
Typical length: 9–12 months
Messaging support: reply within 24 hours
This is not about becoming perfect.
It is about becoming stronger, more capable and more consistent — in a way you can actually sustain.
04 — WHO IT IS FOR
This is for you if you…
- Are in perimenopause, menopause, or beyond
- Feel that your body is no longer responding as it used to
- Have tried plans that worked briefly, then became impossible to maintain
- Want to improve your strength, fitness, nutrition and energy
- Have a full life and need a plan that fits inside it
- Are ready to stop starting over and build a more sustainable approach
05 — MEET YOUR COACH
Jake, founder of The Hungry PT.
Nearly 15 years spent coaching people through the gap between knowing what to do and being able to sustain it in real life.
He does not believe women need more shame, harsher rules, or another plan built around perfection. His role is to listen, understand your starting point, guide the process, and help you build a system that holds up when life gets busy.
Jake is also a dad to three girls.
That has given him an even deeper personal reason to care about the messages women receive about their bodies, their worth, and what they are expected to carry for everyone else.
He will never pretend to know what it feels like to experience menopause in a woman's body. What he can offer is attentive coaching, practical experience, humility, and a commitment to building the plan around you.
06 — REAL RESULTS
What it looks like when this sticks.
I was extremely lucky throughout my journey to have an amazing and supportive coach who was right beside me every step of the way. That doesn’t mean the journey was easy – far from it! There were definitely some unexpected speed bumps thrown in along the way. But without the confidence this program had given me, the support of my coach, and everything I had learnt throughout the program, my recovery could have gone in a completely different direction. I genuinely don’t believe I would have made the same progress without Jake in my corner.
Mel G
I’m so grateful for Jake. The poor guy has had it tough with me – not because I’m not compliant, but because health issues have made it difficult. If you want a coach who will do everything in his power to find a way to help you succeed, Jake is your guy. I also love that he’s not just about the food and exercise – he gets you working on other aspects of yourself too. I highly recommend Jake.
Kylie H
Before Jake, I’d tried every fad diet, quick fix and pill out there. Something would work for a while, then the weight always came back – because I wasn’t changing anything, just repeating the same cycle.
Jake is different. He doesn’t believe in a one-size-fits-all approach – he took the time to actually understand my Hashimoto’s, and built something around it instead of expecting me to fit a standard plan. He’s my cheerleader, but he also challenges me, educates me, and helps me understand the why behind what I’m doing.
Choosing Jake was one of the best decisions I’ve made for myself. For the first time, I genuinely believe these changes will last.
Jess M
07 — TWO FAIR QUESTIONS
Is this just personal training?
No.
Personal training often focuses primarily on the workout. Why Not You Collective looks at the full picture: training, nutrition, recovery, energy, routines, stress, and the reasons previous plans did not hold.
The goal is not simply to complete workouts. It is to help you build a stronger body and a sustainable approach to looking after yourself outside the gym too.
What happens when I enquire?
Complete the short form and we will review whether the Collective may be a good fit for you.
If it looks suitable, you will be invited to a relaxed fit call where we discuss your goals, your current situation, and what support would make sense.
No pressure. No obligation. Just an honest conversation.
08 — THE NEXT STEP
Book your fit call.
Tell us a little about where you are now so we can understand whether this is the right support for you. Your information will be kept private.
Short form
Tell Jake where you are now — honestly, not tidied up.
A relaxed fit call
Your goals, your situation, and what support would make sense.
Your plan begins
If it is a good fit, coaching starts from where you actually are.
Tell us a little about where you are now
There is no need to make your situation sound better than it is. The more honestly you answer, the easier it is to tell whether this is the right support for you.
You do not need another restart.
You need a plan that begins with the woman you are today. Build your capacity first. Let consistency follow.
Why not you?
Book Your Fit Call →
WHY NOT YOU COLLECTIVE — The Hungry PT
Coaching, not medical treatment. Speak with a qualified healthcare professional about any medical concern.